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Retaining Your Biggest Asset

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Your employees are your biggest asset, yet many employers overlook their importance.  In a week where British Airways are experiencing no end of trouble from their staff, what can you learn to save you money (and time) in this area?

 

Retaining staff, like customers, is much less costly than recruiting new ones.  So how can you make your company and the package you offer your employees one that they don't want to leave?

Some of our top tips are:

  1. Consider perks you could offer.  Most people don't go to work solely for the money.  And many of your competitors don't offer perks.  So you can offer an advantage to your staff by including them in the remuneration package.  For companies such as O2, they might offer sports tickets or concert passes, but for smaller businesses, it could be time off, or attendance at local football games if you sponsor your local team.
  2. Internal Marketing is crucial.  Communication is key when it comes to your staff.  They want to feel part of the team and know what's going on.  By talking to your staff, you also control what they may be saying about your company to their friends and family.
  3. Create a happy work environment.  We all spend too long at work to be miserable, so make yours a happy place for people to be.  This can include environmental items, such as plants and artwork, as well as timed breaks and a quiet working environment.
  4. Listen.  Your employees are the ones who invariably deal directly with your customers - so listen to their ideas.  They usually come up with the best solutions.
  5. Review Performance.  Introducing performance reviews can assist staff in their development and provide an opportunity to give feedback.  These don't have to include pay reviews, but should be a time when you can both openly discuss how things are going and identify any problem areas.